5 Reasons Why Marketing Through Social Media is a Must For Every Small Business…

Most small businesses are careful about what type of marketing they will invest in. When you have a limited budget, it’s important that you spend it wisely to get the most for your money. Marketing through social media is one of the most cost-effective ways of driving new interest and sales to your business. That’s why 97% of marketers are using social media to reach their target audiences. 

So, what makes social media marketing so appealing? Here are our top 5 reasons why marketing through social media is a must for all small businesses.

1. Your Customers Are On Social Media

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on them. According to statistics published this year, 67% of the UK’s population has at least one social media account. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses that want to reach their online audience.

2. Increased Traffic

One of the best reasons for your small business to be marketing through social media is that your customers are spending time on them. According to statistics published this year, 67% of the UK’s population has at least one social media account. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses that want to reach their online audience.

3. Helps Improve Search Engine Rankings

You’re already likely to be focused on improving your performance on Google and other major search engines, but, did you know that search engines are already using social media performance in their rankings? Big brands will usually have a healthy social media presence, so a strong social media presence may act as a signal to search engines that your brand is valuable, credible, and trustworthy. This is one of the major benefits that social media marketing can provide for your business.

4. Your Competition is On Social Media

No matter what industry you are in or who your target market is, there is a good chance that your competitors are already present and involved on a number of different social media platforms. This suggests that there is considerable potential for attracting new business if they are utilised in the right way. If you want to remain competitive in the digital marketplace, it’s vital that you start working towards building a presence on social media. This is one of the best ways to set yourself apart from the competition.

5. Increased Brand Recognition

Another benefit of marketing through social media is that it helps you improve visibility. By posting interesting, engaging content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers. Social media content provides an effective outlet for demonstrating your industry expertise and knowledge, further bolstering the reputation of your brand across the internet, and in turn, further increasing your following.

Other Services

Websites

Make a lasting impression with our website design services.

VIEW MORE

SEO

Use SEO To Ensure Your Business Is Easy For People To Find Online.

VIEW MORE

PPC

Reach the right people in the right locations with a targeted campaign.

VIEW MORE

Hosting

Keep your website running all year round with our hosting solutions.

VIEW MORE

Ready To Get Started?…

Get in touch with us today and get yourself a website that looks the part when it’s seen by more customers, more frequently.

How to get in touch…

You Creative Ltd

Office 27, Marcus House,
Longton, Staffordshire,
ST3 5XA

We’d Love To Speak To You

01782 22 99 40

We’re Specialists With

Enquiries & Spam

Follow Our Social Platforms